Privacy policy

Last updated: 16 July 2026

1. About This Privacy Policy

Daniel Hechter (Retail) Pty Ltd (ABN 64 164 003 534), trading as Hechter Paris Australia, and its related entities involved in operating the Hechter Paris business in Australia are committed to protecting your privacy.

In this Privacy Policy, “Hechter Paris”, “Daniel Hechter”, “we”, “us” and “our” refer to these entities.

This Privacy Policy explains how we collect, hold, use, disclose and protect your personal information. It also explains how you may access or correct the personal information we hold about you, opt out of marketing communications or make a privacy complaint.

We handle personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles and other applicable privacy laws.

This Privacy Policy applies to personal information collected through:

• our website and online store;
• Hechter Paris retail stores;
• our VIP and loyalty programs;
• digital and paper receipt services;
• events, competitions and promotions;
• email, SMS and social media;
• Facebook, Instagram and other digital advertising;
• customer enquiries, returns and other communications;
• job applications; and
• other interactions you have with us.

You are not required to provide us with your personal information. However, we may be unable to provide certain products, services or benefits if the information we reasonably require is not provided.

2. What Is Personal Information?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.

Depending on how you interact with us, the personal information we collect may include:

• your name;
• residential, postal or delivery address;
• email address;
• telephone number;
• postcode;
• date of birth or gender, where you choose to provide it;
• account, VIP or loyalty-program details;
• purchase, order, return and exchange history;
• product preferences, sizing information and wish-list details;
• marketing and communication preferences;
• correspondence with our customer-service or retail teams;
• competition, promotion, survey or event entries;
• employment history and other information provided in a job application;
• information used to help detect fraud or protect our website and systems; and
• technical information about how you access and use our website.

Technical information may include your IP address, browser type, device type, operating system, approximate location, referring website, pages viewed, links selected and the dates and times you accessed our website.

We generally do not store complete credit or debit card details. Payments are processed through financial institutions and third-party payment providers that handle payment information under their own privacy and security practices. We may receive limited payment and transaction information required to confirm or manage your order.

3. Sensitive Information

Sensitive information includes information about matters such as a person’s health, racial or ethnic origin, political opinions, religious beliefs, sexual orientation, trade-union membership or criminal record.

We do not generally collect sensitive information. Where sensitive information is reasonably required, we will only collect it with your consent or where otherwise permitted or required by law.

4. How We Collect Personal Information

We generally collect personal information directly from you when you:

• purchase or return products online or in store;
• create an online account;
• join a Hechter Paris VIP or loyalty program;
• request a digital receipt;
• subscribe to email or SMS marketing;
• contact us with a question, complaint or request;
• enter a competition, promotion or giveaway;
• attend one of our events;
• complete a survey or provide feedback;
• interact with our social-media pages or advertisements;
• submit a product review;
• apply for employment with us; or
• otherwise communicate or deal with us.

We may also collect information automatically when you visit our website or interact with our digital advertising. This may occur through cookies, pixels, tags, software-development kits and similar technologies.

In some circumstances, we may receive personal information from third parties, including:

• payment and fraud-prevention providers;
• delivery and logistics providers;
• social-media and advertising platforms;
• analytics and website providers;
• related entities;
• competition or promotional partners; and
• publicly available sources.

Where practicable, we will collect personal information directly from you.

5. How We Use Personal Information

We may collect, hold and use your personal information to:

• process, fulfil and deliver purchases;
• process payments, refunds, returns and exchanges;
• provide digital receipts;
• create and manage your online, VIP or loyalty account;
• apply VIP benefits, offers or discounts;
• identify your previous purchases and assist with sizing, exchanges or customer enquiries;
• communicate with you about an order, delivery or request;
• provide customer service and respond to complaints;
• administer competitions, events, promotions and surveys;
• provide information about products, services, offers and events;
• personalise our website, advertising and communications;
• understand customer behaviour and preferences;
• measure and improve our products, stores, website, advertising and customer experience;
• conduct market research, reporting and business analysis;
• prevent fraud, misuse, security incidents and unlawful activity;
• manage employment applications;
• maintain our records and internal business operations;
• comply with our legal, accounting and regulatory obligations; and
• protect our legal rights, employees, customers and property.

We may also use information for another purpose where you have consented to that purpose or where the use is otherwise permitted or required by law.

6. Cookies and Tracking Technologies

Our website may use cookies, pixels and similar technologies to operate the website, remember your preferences, understand how visitors use the website and support advertising.

These technologies may collect information including:

• your IP address;
• device and browser information;
• pages and products viewed;
• links selected;
• items placed in your shopping bag;
• purchases and other website activity;
• the website or advertisement that referred you to us; and
• the date and time of your visit.

We may use website analytics and advertising services provided by organisations such as Google and Meta. These providers may use cookies and similar technologies to help us measure website activity, understand the performance of advertising and display advertisements that may be relevant to you.

Information collected through these services may be combined with information already held by us or by the relevant service provider, subject to applicable laws and the provider’s privacy policy.

You can manage or disable cookies through your browser settings and, where available, through the cookie controls on our website. Disabling certain cookies may affect the operation or functionality of the website.

7. Direct Marketing

Where permitted by law, we may use your personal information to send you information about Hechter Paris products, new arrivals, offers, competitions, events and other news that may interest you.

Marketing communications may be sent by email, SMS, social media, digital advertising or other permitted channels.

You may opt out of marketing communications at any time by:

• selecting the unsubscribe link in an email;
• using the opt-out instructions in an SMS;
• updating your communication preferences, where available; or
• contacting us at info@hechter.com.au.

We will process opt-out requests within a reasonable period and will not charge you for making a request. You may still receive service communications relating to an order, account, return, security matter or other transaction after opting out of marketing.

8. Disclosure of Personal Information

We may disclose personal information where reasonably required to operate our business or provide our products and services.

Recipients may include:

• our related companies, directors, employees and authorised contractors;
• website, e-commerce and cloud-hosting providers;
• payment providers and financial institutions;
• delivery, freight and logistics providers;
• customer-database and loyalty-program providers;
• email, SMS and customer-communication providers;
• analytics, advertising and social-media platforms;
• IT, cybersecurity and technical-support providers;
• fraud-prevention and identity-verification providers;
• insurers, accountants, auditors, lawyers and other professional advisers;
• competition, event and promotional partners;
• prospective purchasers or advisers in connection with a proposed sale, merger or restructure of our business; and
• government agencies, regulators, courts or law-enforcement authorities where disclosure is permitted or required by law.

Third-party service providers are only given access to the information reasonably required to perform their services.

We do not sell or rent your personal information to third parties.

9. Overseas Storage and Disclosure

Some of our service providers may store or process personal information outside Australia.

Depending on the services used, personal information may be processed in countries including the United States, Canada and other locations in which our technology, payment, marketing, analytics or cloud-service providers operate.

Where we disclose personal information to an overseas recipient, we will take reasonable steps to ensure that the information is handled in a manner consistent with applicable Australian privacy requirements, unless an exception applies.

Privacy and data-protection laws in overseas jurisdictions may differ from those in Australia.

10. Security of Personal Information

We take reasonable technical, physical and organisational measures to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

These measures may include:

• password and access controls;
• secure systems and connections;
• restricted employee and contractor access;
• security monitoring;
• staff procedures and training;
• contractual confidentiality requirements; and
• secure physical storage where information is held in hard copy.

No internet transmission, electronic database or storage system can be guaranteed to be completely secure. You should protect your account details and passwords and contact us promptly if you believe your account or personal information has been compromised.

11. Retaining Personal Information

We retain personal information for as long as it is reasonably required for the purpose for which it was collected, for another permitted business purpose or to comply with legal, accounting, taxation and record-keeping obligations.

When personal information is no longer reasonably required, we will take reasonable steps to securely destroy or permanently de-identify it, unless we are required or permitted by law to retain it.

12. Data Breaches

A data breach may occur when personal information is lost or accessed, used or disclosed without authorisation.

If we become aware of a suspected data breach, we will investigate and take appropriate steps to contain and respond to it.

Where a data breach is likely to result in serious harm and notification is required under the Notifiable Data Breaches scheme, we will notify affected individuals and the Office of the Australian Information Commissioner as required by law.

13. Accessing and Correcting Your Information

You may contact us to:

• request access to personal information we hold about you;
• ask us to correct information that is inaccurate, incomplete, out of date or misleading;
• update your account or communication preferences;
• ask us to delete or de-identify information that is no longer required; or
• ask questions about how your information has been handled.

We may need to verify your identity before responding to a request.

In certain circumstances, the law may allow or require us to refuse access, correction or deletion. Where appropriate, we will explain why we cannot fulfil a request.

We will not charge you for making an access or correction request. We may charge reasonable costs associated with providing access where permitted by law, but we will tell you about any proposed charge before proceeding.

14. Anonymous and Pseudonymous Interactions

Where it is lawful and practicable, you may interact with us anonymously or by using a pseudonym.

We will generally need identifying information where it is required to complete a purchase, deliver an order, process a refund, provide VIP benefits, locate a previous transaction, respond to a formal request or comply with the law.

15. Third-Party Websites and Social Media

Our website and communications may contain links to third-party websites, applications or social-media platforms.

Third parties are responsible for their own privacy and security practices. This Privacy Policy does not apply to information collected directly by a third party, and we recommend reviewing its privacy policy before providing personal information.

Information you post publicly on social media, product-review platforms or other public areas may be viewed, collected and used by other people.

16. Privacy Complaints

If you have a question or complaint about the way we have handled your personal information, please contact our Privacy Officer using the details below.

Please provide enough information for us to understand and investigate your concern. We will acknowledge your complaint and respond within a reasonable period.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, systems, service providers or legal obligations.

The current version will be published on our website with the date it was last updated.

18. Contact Us

Privacy Officer
Daniel Hechter (Retail) Pty Ltd
Trading as Hechter Paris Australia
87 Chifley Drive
Preston VIC 3072
Australia

Email: info@hechter.com.au